SEATEC Market Research
SERVICES
Data Collection
Our experienced field operations team executes research projects with precision, reliability, and strict quality control standards across Thailand.
We manage projects of varying scale and complexity, ensuring timely delivery without compromising data integrity.
Our data collection capabilities include:
Quantitative Methods
PAPI (Paper & Pencil Interviewing)
CAPI (Computer-Assisted Personal Interviewing)
CATI (Computer-Assisted Telephone Interviewing)
CAWI (Computer-Assisted Web Interviewing)
Qualitative Methods
In-depth Interviews (IDI)
Focus Group Discussions (FGD)
Ethnographic Research
Accompanied Shopping
Mystery Shopping
All fieldwork is monitored through structured supervision and data validation protocols to ensure consistency and accuracy.
Survey Programming
SMR utilizes advanced digital survey platforms to streamline data capture and enhance operational efficiency.
Our programming ensures:
Logical questionnaire flow
Automated data validation
Real-time monitoring
Reduced manual error
This enables faster turnaround times and improved data reliability.
Tabulation & Data Analysis
Our data processing and analytical frameworks are designed to translate raw data into strategic intelligence.
We provide:
Structured tabulation
Advanced statistical analysis
Cross-tabulation & segmentation
Insight-driven interpretation aligned with research objectives
Every analysis is aligned with the client’s decision-making needs - not just numbers, but meaningful business implications.
Strategic Workshop
Beyond reporting, SMR facilitates collaborative workshops with clients to transform research findings into actionable strategies.
Through structured discussion sessions, we:
Interpret key insights
Identify strategic opportunities
Develop practical marketing initiatives
Align research outcomes with business goals
Our objective is not only to deliver reports, but to drive measurable impact.
Focus Group Facility
SMR provides a fully equipped Focus Group facility designed to support qualitative research activities.
Our meeting-room-style environment ensures:
Comfortable participant engagement
Professional moderation setting
Audio-visual recording capability
The facility supports Focus Group Discussions, in-depth interviews, and small group workshops.
